”Social media is a vehicle to rise awareness of the responsibility in tourism.”

– José-Carlos Garcia-Rosell, Senior Lecturer from University of Lapland, Finland

The webinar was held in February 2022 and was a successful event with an audience consisting of tourism entrepreneurs, DMOs, authorities, academic scholars and students. You get a chance to sneak a peek into some of the inspiring messages our presenters from different parts of the Arctic wanted to deliver by reading the latest blog post by Vilhelmiina Vainikka and Monika Lüthje.