Shaping Ethical Tourism


This site offers a simple way (using inspiring case studies from around Europe) to enhance your knowledge on ethical and sustainable tourism.

There are two types of content available, one for tourism developers and one for entrepreneurs.

Past NPA projects

ARCTISEN created tools for developing tourism business that respects Indigenous and other local cultures in the Arctic and beyond.

SHAPE focused on a transnational set of sustainable heritage areas (SHAs) with diverse experiences of sustainability and regional cooperation involving stakeholders in heritage management, tourism, and governance.

SAINT developed slow adventure as a marketing concept, exploring the possibilities for business collaboration and the use of the brand to extend the marketing reach of micro-businesses.

Women entrepreneurs across Northern rural areas were given opportunities to develop their entrepreneurial skills and networks and make international contacts with the support of the W-Power.


NEW Article:

Responsible tourism benefits businesses, local communities and tourists

Author: Tarja Kupiainen, Principal Lecturer, Karelia University of Applied Sciences

Case study examples

Please see the case studies below for ideas of how other businesses have developed or evolved to cater for the increasingly socially and environmentally conscious tourism consumer.

Culturally sensitive Sámi tourism company emphasising local knowledge and everyday life

Ethical Travel Company Slow Adventure Ltd

Exploring Ecotourism

Animated image of a blonde woman wearing a Superman outfit.

Findings on Female entrepreneurship